WHO WE ARE

Formation Games is a mobile studio building the next generation of sports management titles. Our team combines professional football experience with deep expertise in mobile and live service games, having worked on AAA and BAFTA-winning entertainment.

Our first title, CLUB, is a free-to-play football ownership experience that puts fans in control of building and running their own club. As we scale, we’re looking for ambitious talent who want to shape the future of sports gaming and build category-defining mobile games with us.

Formation Games is an equal opportunity employer and we encourage candidates of all backgrounds and experiences to apply.

WHAT YOU WILL BE DOING

Formation Games is looking for a proactive, organised Marketing Coordinator to support day‑to‑day marketing execution across content, community, partnerships, and live operations. This is a hands‑on role for someone who loves storytelling, understands data, and can juggle multiple workstreams while helping the marketing team move faster and smarter.

You’ll work closely with our Content Manager, Head of Performance Marketing, Marketing Director and cross‑functional partners (Football Ops, Studio, Product, Live Ops) to plan, publish, analyse, and iterate marketing activity.

As a start-up, this is a role with lots of growth opportunity across various verticals of the studio which you’ll get exposure to.

WHAT YOU WOULD BE DOING

• Reporting to the Marketing Director, you will:

  • Contribute to planning, creating, and publishing social posts across key platforms (TikTok, Instagram & X) with the support of the Content Manager. You will write and adapt scripts for video, ads, and in-app content, and contribute to content calendars.

  • Support the management of affiliate and influencer relationships, assist with outreach, onboarding, tracking, and reporting.

  • Monitor and reply to App Store and Play Store reviews, escalate product or customer support issues where needed, and help maintain a strong app store presence and positive user sentiment.

  • Provide ad-hoc support to Live Ops initiatives and assist with launches, promotions, and reactive marketing moments.

  • Support Football Operations with in-game content initiatives including player ratings and transfers.