WHO WE ARE

Formation Games is a mobile studio building the next generation of sports management titles. Our team combines professional football experience with deep expertise in mobile and live service games, having worked on AAA and BAFTA-winning entertainment.

Our first title, CLUB, is a free-to-play football ownership experience that puts fans in control of building and running their own club. As we scale, we’re looking for ambitious talent who want to shape the future of sports gaming and build category-defining mobile games with us.

Formation Games is an equal opportunity employer and we encourage candidates of all backgrounds and experiences to apply.

WHAT YOU WILL BE DOING

Formation Games is looking for a detail-oriented and proactive Performance Marketing Manager to manage user acquisition day-to-day. This role is all about execution, precision, and focus. You will be a crucial pillar of our Marketing team, taking the lead on the precise setup of campaigns and the daily management of our creative assets. If you have a perfectionist mindset, a sharp eye for the finer details of ad setup, and a hunger to gain hands-on experience in the fast-paced mobile gaming industry, this is the perfect stage for you.

You will report directly to the Head of Performance Management and work closely with the Product Manager and content team.

As a start-up, this is a role with lots of growth opportunity and autonomy.

WHAT YOU WOULD BE DOING

• Execute and build user acquisition campaigns across major ad networks including Google, Meta & TikTok, ensuring all audience, bidding, and budget settings are accurate

• Manage the routine upload, updating, and rotation of ad creatives, ensuring our A/B tests run smoothly and consistently

• Act as the team's "Quality Gatekeeper," rigorously checking and double-checking all tracking links, naming conventions, and parameter details

• Monitor daily campaign statuses, assist in generating baseline performance reports and creative analysis

• Collaborate closely with the wider Marketing Team to maintain a meticulously organised and systematised creative asset library